Next year marks a decade in the creative industry, a journey that's taken me from agencies to working in-house for JD Sports and MyProtein. I began my career as an Art Director in advertising, where I quickly realized that while I loved crafting big ideas, I craved the hands-on process of bringing them to life. So I picked up a camera and went freelance.

Since then, I’ve worn many hats, videographer, producer, editor, director, becoming a bit of a Swiss army knife. I’m just as comfortable working solo as I am collaborating with a team, and at the core of everything I do is a relentless focus on the idea. What's the story? What's the value? Why should people care?

Throughout my career, I’ve naturally gravitated toward sports brands especially those that champion athletes and tell real, human stories. That passion has led me deep into the worlds of boxing, bodybuilding, and more recently athletics.